Inbound Gameplan


The Inbound Game plan frequently asked questions:

What is an inbound game plan?

The GamePlan is a detailed once off strategy document that is used to define the work involved in implementing inbound marketing for your business within HUBSPOT. The 30-page strategy document can be implemented by our agency or you can implement it in house.

The game plan is not a theory, it is a well-documented process of actionable strategy and tactics that you can start working on immediately to start to attract, convert, nurture, close and delight your prospects.

It is broken into 4 Main Steps:
Step 1: Situational Assessment
Step 2: Buyer persona development.
Step 3: Build the engine. (Planning the buyer journey)
Step 4: Creating An Inbound Marketing Campaign.

Why start with a strategy and not jump straight into HUBSPOT?

Often times before a business commits to moving on to HUBSPOT they want to know more about the process and results they can expect. This is where a game plan comes in,
before you commit to Inbound for your business, you may feel better being able to see what the next 6-12 months of Inbound would look like specifically for your company.

The game plan is practical educational process into inbound marketing and you also get a actionable strategy. It also allows you as the business to take us on a “test run” and see what it’s like to work with us.

How difficult is it to improve our company's marketing situation with inbound marketing?

We say that what we do is “Simple, but not easy”. By this, we mean that the inbound principles we implement are very SIMPLE and in fact there are hundreds (if not thousands) of businesses all over the world implementing inbound marketing, if implemented correctly results are inevitable.
However, in order to make your implementation more relevant, attainable and successful, you may need an additional layer of expertise and experience, that extends far beyond just setting up a piece of software. That’s where we come in.

How can you guarantee that an inbound game plan works?

The game plan is a strategy document that’s being implemented by hundreds of businesses worldwide, and they have had phenomenal results. However here in South Africa there are only a handful of HUBSPOT agencies (+- 4-5 agencies including us) that implement inbound marketing. There’s enough research and case studies to show inbound marketing will significantly improve any business’s marketing if implemented correctly.

To view the hundreds of Case studies please visit:
(You can filter by company size, industry, country or location)

What we cannot guarantee however, is people’s commitment to implementing and running the inbound Methodology we practice! You have probably heard the saying “You can lead a horse to water but you can’t make it drink”. Well, it’s the same with inbound Marketing. What we do works, but only if you implement the strategy in the proper way.

Could I make improvements to our marketing, without your agency's help?

It is possible to do this and we encourage company’s to do as much inbound marketing themselves. There’s been instances where we simply play an over sight role or as consultants to come in an check on progress of a campaign.

Do you have any data to support your statements?

During and after your game plan you’ll quickly realize that we
rely heavily on data to substantiate all our actions.
• Inbound marketing costs 62% less per lead than traditional outbound marketing. (Mashable)
• Inbound practices produce 54% more leads than traditional outbound practices. (HubSpot)
• B2B companies that blog only 1-2x/month generate 70% more leads than those who don’t blog at all. (HubSpot)
• Companies that blog generate 126% more leads than those that don’t. (HubSpot)
• SEO leads have a 14.6% close rate whereas outbound leads have a 1.7% close rate. (HubSpot)
• Nurtured leads make 47% larger purchases than non-nurtured leads. (The Annuitas Group)

How long does It take to create a game plan?

Typically, the GamePlan process takes two-to-four weeks from start to finish. But really, it depends on how available you as a client is. If you can’t meet with us in a reasonable time period then it could take longer.

If your company’s leadership team isn’t available at all for the GamePlan meetings, it might be worth reconsidering not proceeding with a the game plan. This is because your company’s leadership needs to be bought in.

Why do Leadership and Other Team Members Need to be Involved? Isn't That Why We Hired a Marketing Department?

Inbound affects the entire organization. Without the understanding and involvement from leadership and other relevant team members like members of the sales and customer service teams, we aren’t able to understand the full picture. Regardless of what you as the client’s leadership team believes, every team member has something unique to offer.

Inbound changes the way a company behaves. It also is the lead-generation source, which affects every single department.

How much time do we as the leadership have to carve out?

There’s only two meetings that require the time of leadership:
• The Discovery Meeting.
• Final presentation.

Is your company easy to work with?

We like to think of ourselves as “the stern but loving parent”. We are friendly, helpful and enjoy having fun, BUT we also like to see results. We will tell you how it is and expect that you will be as direct and open with us too. So we think that we are very easy to work with and we get results!

Do you offer a Money Back Guarantee?

Yes we do! If we create the inbound game plan marketing strategy, present it to you and your team are not satisfied, or you decide it isn’t for your company, just let us know. We’ll issue you a full refund, no questions asked!

What are your payment terms?

50% deposit, to start the work and 50% upon delivery of the game plan.

The best time to implement an inbound marketing approach was five years ago, The second-best time is today!

E&A Digital Republic

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