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professional service firm
Dealing in services is very different from having products. Professional services firms offer clients intangible goods. Product companies have been at the forefront for ages, but now the service industry is fast catching on to it. The first thing professional services firms need to realize is that they are about more than just that one...
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Content marketing has long been known as the technique for promoting products. But tides have shifted, and now it is also the magic portion served for professional services marketing. For the lawyers, accountants, consultants, and architects, their tools of marketing have been traditional customer referrals-‘word of mouth’ so to speak…until recently. It is no secret...
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