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An incentive to measure Professional Services Marketing  is to find out if your business is thriving, stagnant or failing. Since there are no tangible products, you measure the conversion rates. Many business owners in the professional services industry are stuck wondering how to validate their investments. Internet marketing revolutionized the professional services industry by allowing...
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Professional services firms can’t ever boast of instant gratification because that’s not how the industry works, the same is true with regards to SEO best practices. Your strategy will differ from product-based businesses. Why? Because such firms need to cultivate relationships with prospects and leads. Professional services marketing strategies focus on the long-term relationship with...
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Content marketing is a heaven sent for professional services firms. Since its inception, the professional services industry has gained dominance and continues to grow. Content marketing is a sure way of succeeding in professional services marketing. Professional services marketing strategies are now centered on content marketing because it is more effective. The power of telling...
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As more people start using the internet, business owners and marketing departments globally have started to realize the importance of advertising their brands on the internet. As a digital marketing agency, we have had the privilege of using Google Adwords for various campaigns. 1. What is Google Adwords? Google’s advertising platform is known formally as...
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