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Online Marketing
An incentive to measure Professional Services Marketing  is to find out if your business is thriving, stagnant or failing. Since there are no tangible products, you measure the conversion rates. Many business owners in the professional services industry are stuck wondering how to validate their investments. Internet marketing revolutionized the professional services industry by allowing...
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The digital marketing era has changed the world, and everyone is busy adjusting their sails. Today, at least eight professional services firms out of ten use content marketing to grow their business. Can you even imagine what that means? I can tell you. What this means for your professional services firm is that you are...
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Nowadays, professional services such as law, accounting, engineering, and others also require marketing. However, the approach may not be the same as other content marketing services since here you sell relationships and not products. Therefore, communication and engagement skills play a critical role in such a scenario. Before beginning the process of creating content for...
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Online marketing is like a special sauce that professional service firms depend on. The industry is increasingly shifting towards digital marketing and those left behind are losing. Today, the battle arena has shifted to online where clients watch, support and even vote on who’s the best firm in various fields. Online marketing has rapidly grown...
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​What is web hosting ? Web hosting starts with a website, A website is like car, we develop all the functions and design how it looks to our client’s satisfaction. When your car is completed in this instance : “your website” , we need somewhere to park it. That parking space is called Web hosting....
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Some stats Over 44% of mobile device users have indicated having difficulties viewing a static website. A static website is a non traditional website that isn’t responsive. Often times without a CMS (content management system), and over 40% of mobile users polled said that navigation was difficult on smaller mobile devices. Mobile website: A mobile...
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Starting in May 2016 Google has just announced on their blog that mobile or responsive websites will now rank even higher than before.  This is a follow up to their first mobile friendly SEO (search engine optimization) update they did back in April in 2015. Whenever Google makes major changes to its  SEO Algorithm you...
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In August 2015 Facebook reached 1Billion daily users, keep in mind the planet has about 6-7 Billion people. What makes Facebook a great advertising platform is the vast amount of data collected by the social network. social network is Facebook’s secret weapon! The level of targeting that can be achieved is actually astonishing. When implementing Facebook...
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As more people start using the internet, business owners and marketing departments globally have started to realize the importance of advertising their brands on the internet. As a digital marketing agency, we have had the privilege of using Google Adwords for various campaigns. 1. What is Google Adwords? Google’s advertising platform is known formally as...
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 Twitter launches self-serve ads in South Africa for Small business (how to guide) In 2014 Social media is growing at an unprecedented rate. More and more people are utilising social media to post content, share photos or just simply to let their hair down. Business owners over the past couple of years have surely seen...
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