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Marketing strategy
Who doesn’t know the famous Steve Jobs, Apple’s magician? Well, before he took over Apple in 1997, the company suffered low sales, poor consumer interest and fierce competition that drove away its customers. The Apple brand couldn’t stand for much hence it didn’t stand out, this is common challenge firms face when seeking marketing consulting...
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Professional services firms come in many forms. Each striving to survive and thrive. If your business is RFP driven, you need to assert your authority in the field by providing the best services to clients. After all, professional services firms rely on reputation.  The services industry is one that requires quick adaptability to change. What...
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Lead generation is topic of conversation in most growing firms, in addition at the core of all professional services firms is information and knowledge. This is your main item of trade and the most critical asset for your business. What firms sell to their clients is expertise. Therefore how do lead generation and expertise come...
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Content marketing is a heaven sent for professional services firms. Since its inception, the professional services industry has gained dominance and continues to grow. Content marketing is a sure way of succeeding in professional services marketing. Professional services marketing strategies are now centered on content marketing because it is more effective. The power of telling...
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If you’re in the professional services industry, you’ve figured by now that your reputation means everything to your business. You’ve also pieced together that content is king for your line of work. After that, you got to explore optimizing your content for discovery and conversions as well as promoting content. Well, with all that, you’re...
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The digital marketing era has changed the world, and everyone is busy adjusting their sails. Today, at least eight professional services firms out of ten use content marketing to grow their business. Can you even imagine what that means? I can tell you. What this means for your professional services firm is that you are...
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Do you know that 80% of clients who need professional services search for providers online? Wow, you may have just booked an appointment with a dentist, lawyer or any consultant. That makes you part of the 80% clients. Let me hit the nail on its head now as I invite you to take a walk...
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Our CEO Edwin Mbugua was recently interviewed by Hein Kaiser from the  Marketing & Media show on a local radio station MIX fm 93.8, They spoke about the intricate details of Inbound marketing. Original post on Bizcommunity  Some of the topics that they spoke about What is Inbound marketing? Objectives of an Inbound Campaign. The Inbound...
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