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Johannesburg
Dealing in services is very different from having products. Professional services firms offer clients intangible goods. Product companies have been at the forefront for ages, but now the service industry is fast catching on to it. The first thing professional services firms need to realize is that they are about more than just that one...
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Lead generation is topic of conversation in most growing firms, in addition at the core of all professional services firms is information and knowledge. This is your main item of trade and the most critical asset for your business. What firms sell to their clients is expertise. Therefore how do lead generation and expertise come...
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An incentive to measure Professional Services Marketing  is to find out if your business is thriving, stagnant or failing. Since there are no tangible products, you measure the conversion rates. Many business owners in the professional services industry are stuck wondering how to validate their investments. Internet marketing revolutionized the professional services industry by allowing...
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To kick this off, try to imagine life without the internet. How is it? Professional services marketing as we know it would be very difficult. Imagine it from a consumer’s point of view, you’d feel robbed of options and knowledge. If you’re a service provider, you lose your link to consumers and your useful spy...
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Content marketing is a heaven sent for professional services firms. Since its inception, the professional services industry has gained dominance and continues to grow. Content marketing is a sure way of succeeding in professional services marketing. Professional services marketing strategies are now centered on content marketing because it is more effective. The power of telling...
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The digital marketing era has changed the world, and everyone is busy adjusting their sails. Today, at least eight professional services firms out of ten use content marketing to grow their business. Can you even imagine what that means? I can tell you. What this means for your professional services firm is that you are...
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Building a professional services firm requires a solid people base. Your people are your assets, without which, you have no business. To get your brand recognized by prospects, you need to draw an elaborate map to your firm using bait. In other words, get the people to come to you through using inbound marketing. Before...
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​What is web hosting ? Web hosting starts with a website, A website is like car, we develop all the functions and design how it looks to our client’s satisfaction. When your car is completed in this instance : “your website” , we need somewhere to park it. That parking space is called Web hosting....
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Some stats Over 44% of mobile device users have indicated having difficulties viewing a static website. A static website is a non traditional website that isn’t responsive. Often times without a CMS (content management system), and over 40% of mobile users polled said that navigation was difficult on smaller mobile devices. Mobile website: A mobile...
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Starting in May 2016 Google has just announced on their blog that mobile or responsive websites will now rank even higher than before.  This is a follow up to their first mobile friendly SEO (search engine optimization) update they did back in April in 2015. Whenever Google makes major changes to its  SEO Algorithm you...
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