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Inbound marketing
The digital marketing era has changed the world, and everyone is busy adjusting their sails. Today, at least eight professional services firms out of ten use content marketing to grow their business. Can you even imagine what that means? I can tell you. What this means for your professional services firm is that you are...
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Building a professional services firm requires a solid people base. Your people are your assets, without which, you have no business. To get your brand recognized by prospects, you need to draw an elaborate map to your firm using bait. In other words, get the people to come to you through using inbound marketing. Before...
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Our CEO Edwin Mbugua was recently interviewed by Hein Kaiser from the  Marketing & Media show on a local radio station MIX fm 93.8, They spoke about the intricate details of Inbound marketing. Original post on Bizcommunity  Some of the topics that they spoke about What is Inbound marketing? Objectives of an Inbound Campaign. The Inbound...
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