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Content marketing
Dealing in services is very different from having products. Professional services firms offer clients intangible goods. Product companies have been at the forefront for ages, but now the service industry is fast catching on to it. The first thing professional services firms need to realize is that they are about more than just that one...
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Content marketing plays a critical role in your Professional Services Marketing. It defines the direction that your organization should take. Therefore, you should have a template that captures the objectives that you would wish to achieve. Sadly, research from marketing profs shows that over 63% of businesses lack content marketing plans. In this digital era,...
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Professional services firms come in many forms. Each striving to survive and thrive. If your business is RFP driven, you need to assert your authority in the field by providing the best services to clients. After all, professional services firms rely on reputation.  The services industry is one that requires quick adaptability to change. What...
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Lead generation is topic of conversation in most growing firms, in addition at the core of all professional services firms is information and knowledge. This is your main item of trade and the most critical asset for your business. What firms sell to their clients is expertise. Therefore how do lead generation and expertise come...
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An incentive to measure Professional Services Marketing  is to find out if your business is thriving, stagnant or failing. Since there are no tangible products, you measure the conversion rates. Many business owners in the professional services industry are stuck wondering how to validate their investments. Internet marketing revolutionized the professional services industry by allowing...
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Professional services firms can’t ever boast of instant gratification because that’s not how the industry works, the same is true with regards to SEO best practices. Your strategy will differ from product-based businesses. Why? Because such firms need to cultivate relationships with prospects and leads. Professional services marketing strategies focus on the long-term relationship with...
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To kick this off, try to imagine life without the internet. How is it? Professional services marketing as we know it would be very difficult. Imagine it from a consumer’s point of view, you’d feel robbed of options and knowledge. If you’re a service provider, you lose your link to consumers and your useful spy...
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Content marketing is a heaven sent for professional services firms. Since its inception, the professional services industry has gained dominance and continues to grow. Content marketing is a sure way of succeeding in professional services marketing. Professional services marketing strategies are now centered on content marketing because it is more effective. The power of telling...
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The digital marketing era has changed the world, and everyone is busy adjusting their sails. Today, at least eight professional services firms out of ten use content marketing to grow their business. Can you even imagine what that means? I can tell you. What this means for your professional services firm is that you are...
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Do you know that 80% of clients who need professional services search for providers online? Wow, you may have just booked an appointment with a dentist, lawyer or any consultant. That makes you part of the 80% clients. Let me hit the nail on its head now as I invite you to take a walk...
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