Lead Generation Marketing in Johannesburg

Increase your revenue by hiring a lead generation agency to attract more potential customers.

We power content marketing programs and PPC that generate qualified B2b & B2c leads and nurture sales opportunities. We help clients improve their lead conversion rate and sales-qualified conversion rate. We improve conversion rates from digital marketing sources, allowing clients to migrate away from costly and ineffective lead sources. As a Lead Generation Agency we act as a partner, aligning digital strategy with phenomenal execution.

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What is a lead?

A lead is any person who indicates interest in a company’s product or service in some way, shape, or form.

Leads typically hear from a business or organization after opening communication (by submitting personal information for an offer, trial, or completing a form) … instead of getting a cold call or email from someone who purchased their contact information. Someone who calls your company landline requesting info, initiates a chat on your website or interacts with you on social media can also be considered as a lead.

What is lead generation?

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated an interest in your company’s product or service. Some examples of lead generators are job applications, blog posts, coupons, live events, and online content.

When a stranger initiates a relationship with you by showing an organic interest in your business, the transition from stranger to customer is much more natural.

Lead generation falls within the second stage of the inbound marketing methodology. It occurs after you’ve attracted an audience and are ready to convert those visitors into leads for your sales team (namely sales-qualified leads).

 

Lead Generation Process

With the basics established, it’s time to dig into what this all looks like, step by step, from start to finish. This is the quick bullet-point version:

  1. A company does research on its audience. And determines which pain points they’re experiencing that are most pressing. This can be Someone looking to buy a car.
  2. Marketers analyze that data. And use it to inform the type of content that will be created to answer or solves the problems. We create blog posts and ebooks on key features to look for when buying a car such as safety, fuel economy, price, service intervals etc.
  3. That content gets promoted through various channels. And reaches its target audience through organic search, social media, email, referral links, and other sources. We then promote those articles on Facebook and LinkedIn and even Google Adwords.
  4. Each piece of content is optimized to capture contact information. And get leads onto an email list or into a CRM system. We then create a call to action buttons on each article/blog and landing pages to help convert those leads.
  5. Email automation keeps contact with leads. And continues to share more valuable content centred around their pain points. Once someone fills out a form or downloads an offer, they receive emails every week targetted to their offer.
  6. Marketers and sales teams score those leads. And determine which might be good fits for their products or services. Once a lead takes a particular action such as downloads a second offer or books a demo they receive a score which then allows them to be contacted by a salesperson.
  7. Trials, demos, sales calls, on-site visits, and other sales steps take place. And leads turn into customers (and ideally, into loyal fans too). A salesperson then reaches out to make a sale.

What is Lead Qualification?

Lead qualification is a process of marketing and sales teams working together to forecast the likelihood that a prospect will ultimately make a purchase. It occurs at every stage of the sales journey and ultimately decides if the prospect will be funnelled down the pipeline.

Lead qualification is important because it saves you time, energy, and ultimately your bottom line. It occurs very early in the pipeline, ideally when you’re making initial contact or even beforehand. It helps you determine:

  • If the prospect is in the right industry and territory to benefit from your product
  • And if they have a need your product can solve
  • If the person you’re talking to has the budget and authority to make a purchasing decision
  • If there is some way you can provide value over your competitors or the prospect’s current vendor

Lead Conversion

Having traffic to your website is only half of the problem solved. We use intelligent tactics such as call to actions, landing pages and premium content offers such as ebooks to convert visitors to leads. 

Lead Nurturing

We build systems that educate and nurture leads through a carefully built sequence of emails, ebooks and landing pages meant to move them further down the buyer journey until they are ready to make a purchase.

Our Lead Generation Strategies

How we generate leads

PPC Lead Generation

When we say pay-per-click (PPC), we’re referring to ads on search engine result pages (SERPs). Google gets 3.5 billion searches a day, making it prime real estate for any ad campaign, especially lead gen. The effectiveness of your PPC campaign relies heavily on a seamless user flow, as well as your budget, target keywords, and a few other factors. In addition to this, you also need high converting landing pages and compelling offers to effectively convert a lead. Traffic alone to your site isn’t enough.

Facebook Lead Generation

Facebook has been a method for lead generation since its inception. Originally, companies could use outbound links in their posts to attract strangers to their websites. However, when Facebook Ads was launched in 2007, and its algorithm began to favour accounts that used paid advertising, there was a major shift in how businesses used the platform to capture leads. Nowadays Facebook has launched built-in lead generation forms that allow advertisers to acquire leads without leaving the site. These forms are already filled with the users data make it convenient for potential customers.

B2B Lead Generation

B2B is a particular business model that requires a particular approach to lead generation. HubSpot found that SEO is the top resource for capturing business leads, followed closely by email marketing and social media. Not to mention, effectiveness varies by channel.

SEO Lead Generation

SEO allows you to increase your rank in search engine results pages, which means more exposure for your brand, more clicks, more website traffic. SEO generates leads by ensuring that you’re visible in search engines such as Google and that you appear when users search for your target keywords. The key for SEO is that you target very specific keywords that are attainable. Doing adequate research with tools such as SPYFU or SEMRUSH to determine the difficulty in ranking as well as search volume will allow you to pick the right keywords.

LinkedIn Lead Generation

LinkedIn has been increasing its stake in the advertising space since its early days. When it comes to lead generation, LinkedIn created Lead Gen Forms, which auto-populate with users profile data when they click a CTA, making it easy to capture information. This is a preferred method for B2B lead generation. The only downside is that Linkedin Leads are very expensive in comparison to Google or Facebook.

 

Lead generation facts

  1. 61% of marketers say generating traffic and leads is their top challenge. (Source: HubSpot)
  2. 88% of B2B marketers use content marketing as a lead generation tactic. (Source: Content Marketing Institute)
  3. Content marketing generates three times as many prospects as outbound marketing but costs 62% less. (Source: Demand Metric)
  4. Using video on a landing page can increase conversion by as much as 86%. (Source: eyeview)
  5. Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. (Source: Hubspot)

Request a lead generation quote.

Want to improve your lead generation? start with a obligation free quote.
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Get in touch and generate more leads.

Interested in taking your marketing to the next level, or simply looking to generate more leads? Reach out to us and see what we can do to improve your sales pipeline!

 Email info@eadigitalrepublic.co.za

 Call Now! 087 088 1914