Law Firm Digital Marketing Agency

Customized Online Solutions That Position Your Practice Ahead of the Competition.
Marketing your firm in the digital age.

Law Firm Digital Marketing Agency

The law is no joke, and that’s why a lot of law firms steer clear of flashy marketing plans and social media. They’re trying to maintain a sincere, practical image. In today’s connected world, consumers and businesses are using the internet to research and purchase virtually every product or service available. Out of necessity, most businesses have adapted to digital marketing strategies like creating websites, setting up social media profiles and implementing paid ads, which is a safe way to maintain and control the image of a law firm.

Over 80% of prospective clients research law firms online

The first step is making sure that clients can find your firm online. You also need to make sure that when potential clients are doing their research, your firm has a meaningful blog that would answer initial questions they may have. 

53% of in-house counsel have disregarded retaining outside firms because of poor online presence.

Not only is it important for people to be able to find you online, but you also need to make sure your online presence and website reflect well on your firm. Think about who your high-value clients are. What do they want to see immediately when they land on your homepage, and how does that reflect your firm's brand?

35% of all private practice attorneys obtain clients through social media

Don’t ignore social media, as it can be an important channel for increasing your firm’s brand awareness, building relationships, and generating clients.

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Establishing credibility through content Marketing for your Law Firm

Content marketing is the creation and distribution of blog articles online for your Law firm’s target audience in order to attract with the ultimate goal of acquiring them as a customer. The G& Zeughauser Group law marketing survey revealed that only 26% of firms have a documented content strategy.  Have you been disappointed when competitor firms seem to showcase themselves better? Content is king, but writing good content can be hard. Let us take the pain out of the process and help put your best foot forward. The goal is to have your website become a repository of valuable legal information around a specific area of law.

Digital marketing and Business development.

According to a study by Bloomberg Law and LMA, 47% of attorneys reported that hiring/increasing marketing staff was one of the top investments that have been most effective in developing new business.

With increased competition, marketing can no longer be put aside or delegated to partners or staff who have no background in marketing. Make sure you’re taking the time to think about who is running your law firm’s marketing, whether it is worth their time (if a partner is running marketing campaigns), and whether or not they have the specialized skills necessary to produce a return on investment.

Fields of Law we market

Whether you are a legal advisor, attorneys or advocates we can help you market your practice. Below are the different fields of law we can help you market and reach your ideal customer.

  • Constitutional law
  • Common law
  • Customary law
  • Law of agency
  • Criminal law
  • Contract law
  • Law of delict
  • Property law
  • Company law
  • Law of partnerships and trusts
  • Insolvency law
  • Labour law
  • Copyright law
  • Patent law
  • Law of persons
  • Family law
  • Law of succession
  • Administrative law
  • Civil procedure
  • Criminal procedure
  • Legal interpretation
  • Environmental law
  • Education law

Legal Marketing Statistics

  1. 1 out of every 3 potential clients start their attorney search online (Source: iMarc). Simply put, this stat means that more than one out of every three people looking for an attorney will turn to the internet before asking a friend or family member for a referral
  2. 65% of law firms spend most of their marketing budget online (Source: Martindale Nolo) This survey included a wide variety of law practices. It essentially found that the majority of law firms spend at least 50% of their entire marketing budget online. In fact, 40% of the survey respondents indicated that online marketing accounts for 76-100% of their marketing budget.
  3. 49% of law firms say their best marketing channel is buying web leads (Source Americanbar). You can learn a couple of things from this stat. For one, law firms are not very good at online marketing, which is why they are willing to buy leads from other companies rather than use their own marketing methods to capture leads themselves. Generating leads isn’t that hard when you work with a digital marketing agency.
  4. Only 7% of Law firms indicated that their firms were using Google AdWords or pay-per-click advertising (PPC). (Source Americanbar). What this tells us is that 93% of law firms are not using the most effective way to get clients that exists in modern times. Google Adwords is one of the few tools that can allow a struggling law firm to compete directly for customers with a large established player.
  5. 49% of Lawfirms have gotten clients as a result of maintaining a legal blog on their website. (Source Americanbar) Blogging is a very effective tool in the legal industry. Reason being law firms do not sell tangible products as such demonstrating one’s knowledge and expertise is one sure way to convince clients and create a reputation amongst other lawyers on skills on specialities in a particular field.

Law Firm Digital Marketing Services

When a company steps into the world of digital marketing for the first time, things might seem overwhelming. We ensure that clients are walked through each marketing method and their benefits, giving them a working knowledge of basic marketing concepts. Our law firm digital marketing experts provide our clients with strategies that help grow their business and achieve their goals. Here’s what our law firm digital marketing can do for you:
Search Engine Optimisation (SEO)

We offer search engine optimization as part of its law firm digital marketing services. Our SEO specialists check your website content and optimize each element to increase your search engine visibility. With the right SEO strategy, your firm will benefit for years to come.

Pay Per Click Advertising.

We can help you run high-converting pay-per-click (PPC) ads in the form of Google Adwords or Linkedin ads to build your brand and drive instant traffic to your website or landing pages. You can target your audience, get quality leads and get the most out of your budget. Our law firm digital marketing experts will help you create ads that deliver the best results.

 Web design and development 

Our web design and development team deliver responsive, fast websites with a focus on optimized content and enhanced user experience. Together with our digital marketing experts, we’ll deliver a business website that turns visitors into leads.

Social Media Marketing.

Conquer social media with industry-specific content that speaks to your ideal audience. Demonstrate your law firm’s strengths and expertise with strategic content across multiple social media channels including Facebook and Linkedin. Rest assured that our social media specialists will always deliver excellent results with zero fluff.

 Content Marketing 

Content marketing is the magic sauce that improves your firm’s online reputation over time. Our writers produce relevant and optimized content that answers key legal questions in the mind of your customers. Our law firm digital marketing services include content creation for your website blog.

Email Marketing & News letters.

Email is the backbone of marketing. Effective email marketing converts prospects into customers and turns one-time buyers into loyal, raving fans. We can also help you stay in touch with your existing clients and prospective clients by sending them a high quality and informative monthly newsletters. 

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Fill the form below to receive a quote.

Feel free to talk to us

Learn about our online marketing services

Interested in taking your Law Firm Digital Marketing to the next level, or simply looking for friendly advice? Reach out to us and see what we can do you for your firm today!

 Email info@eadigitalrepublic.co.za

 Call Now! 087 088 1914

Proudly South African Digital Marketing Agency.

Pay Us a Visit: Rosebank, Johannesburg