The law is no joke, and that’s why a lot of law firms steer clear of flashy marketing plans and social media. They’re trying to maintain a sincere, practical image. In today’s connected world, consumers and businesses are using the internet to research and purchase virtually every product or service available. Out of necessity, most businesses have adapted to digital marketing strategies like creating websites, setting up social media profiles and implementing paid ads, which is a safe way to maintain and control the image of a law firm.
The first step is making sure that clients can find your firm online. You also need to make sure that when potential clients are doing their research, your firm has a meaningful blog that would answer initial questions they may have.
Content marketing is the creation and distribution of blog articles online for your Law firm’s target audience in order to attract with the ultimate goal of acquiring them as a customer. The G& Zeughauser Group law marketing survey revealed that only 26% of firms have a documented content strategy. Have you been disappointed when competitor firms seem to showcase themselves better? Content is king, but writing good content can be hard. Let us take the pain out of the process and help put your best foot forward. The goal is to have your website become a repository of valuable legal information around a specific area of law.
According to a study by Bloomberg Law and LMA, 47% of attorneys reported that hiring/increasing marketing staff was one of the top investments that have been most effective in developing new business.
With increased competition, marketing can no longer be put aside or delegated to partners or staff who have no background in marketing. Make sure you’re taking the time to think about who is running your law firm’s marketing, whether it is worth their time (if a partner is running marketing campaigns), and whether or not they have the specialized skills necessary to produce a return on investment.
Whether you are a legal advisor, attorneys or advocates we can help you market your practice. Below are the different fields of law we can help you market and reach your ideal customer.
We offer search engine optimization as part of its law firm digital marketing services. Our SEO specialists check your website content and optimize each element to increase your search engine visibility. With the right SEO strategy, your firm will benefit for years to come.
We can help you run high-converting pay-per-click (PPC) ads in the form of Google Adwords or Linkedin ads to build your brand and drive instant traffic to your website or landing pages. You can target your audience, get quality leads and get the most out of your budget. Our law firm digital marketing experts will help you create ads that deliver the best results.
Our web design and development team deliver responsive, fast websites with a focus on optimized content and enhanced user experience. Together with our digital marketing experts, we’ll deliver a business website that turns visitors into leads.
Conquer social media with industry-specific content that speaks to your ideal audience. Demonstrate your law firm’s strengths and expertise with strategic content across multiple social media channels including Facebook and Linkedin. Rest assured that our social media specialists will always deliver excellent results with zero fluff.
Content marketing is the magic sauce that improves your firm’s online reputation over time. Our writers produce relevant and optimized content that answers key legal questions in the mind of your customers. Our law firm digital marketing services include content creation for your website blog.
Email is the backbone of marketing. Effective email marketing converts prospects into customers and turns one-time buyers into loyal, raving fans. We can also help you stay in touch with your existing clients and prospective clients by sending them a high quality and informative monthly newsletters.
Interested in taking your Law Firm Digital Marketing to the next level, or simply looking for friendly advice? Reach out to us and see what we can do you for your firm today!
Call Now! 087 088 1914
Pay Us a Visit: Rosebank, Johannesburg