Frequently asked questions.

Digital Marketing & Lead generation.

Digital marketing frequently asked questions:

What exactly is Digital Marketing as opposed to Regular Marketing?

Digital marketing is pretty much anything that’s online or web-based: PPC (pay per click google ads), SEO (search engine optimisation), email, web design, etc. Traditional marketing is still seen as those offline marketing activities: print, radio, TV, etc.
The two types are definitely converging, but many agencies may only offer one or the other.

What’s it like working with an Agency?

This is obviously different based on the Agency you’re working with. At a lot of marketing companies, you’ll be given an Account Manager who will be your single point of contact.
We’re a little different in that we’re small, so the people who you work with and communicate with will be the same people actually doing the work as well.

What Social Media should I be doing?

People want to know what the social media secret sauce is. The truth is, there isn’t “ONE” social media secret sauce.

Your social media strategy needs to align with your business strategy. Do you want to focus on customer service? Do you want to do Content marketing? Lead generation? Like any marketing undertaking, your social media goals should align with your business goals.

But what we can tell you definitely is which social media channel to use.
Here’s an example: If you have a law firm that specialises in corporate law, utilising Facebook will not be as effective as utilising Linkedin. Linkedin is a perfect platform if you are a B2B company because that’s where most business decision-makers spend their time when online.

However, if you are a company that sells energy drinks, you want to be spending your time on Facebook or Instagram because that’s where consumers spend their time.

Do I need SEO?

The long and short of it is yes. The lifeblood of a website is traffic and SEO will generate traffic to your site. The key is to select the right keywords to target that are attainable and have good traffic.
SEO includes traditional optimization and link building tactics, as well as creating fresh valuable and high-quality content in the form of blog posts.
When a company invests sufficiently on SEO, it can reduce their marketing budget inc comparison to PPC.

Can your team develop blog content without being an expert in my industry?

We pride ourselves on delivering high quality, unique content to every single client — no matter what industry they are in. The way that we’re able to do this is through a constantly growing pool of freelance writers that we work with depending on the needs of our clients. Our writers are professionals who have written across a variety of topics and are expected to do adequate research as needed. However, we also hire new writers for industry-specific content that is beyond our current writer’s capabilities. So, long story short… if our writers aren’t already experienced in writing for your industry, we’ll find some who are! Plus we also work hand in hand with your technical team to get specific and technical knowledge that relates to your industry.

Can I afford a Digital Agency like yours?

Agencies come in all shapes and sizes, and serve clients in all shapes and sizes. Generally speaking, we work with clients who have several thousand rands in marketing budget per month. Our Smallest package starts at around R4k pm all the way to R25K per month. Have a look at our pricing page to see or email us for a quote.

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Let us analyze your website, content, social media and google rankings to see where things are going right, or going wrong.

Feel free to talk to us

Interested in taking your marketing to the next level, or simply looking for friendly advice? Reach out to us and see what we can do you for your organization today!

 Email info@eadigitalrepublic.co.za

 Call Now! 087 088 1914

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