Marketing insights

3 surprising myths used when marketing consulting firms (We have all done #2)

Did you know that by the year 2020, Revenues of legal services in South Africa are projected to reach approximately 3.52 billion U.S. dollars (R52 Billion ZAR).? This illustrates that there’s an ever growing demand for consulting firms.  Tapping into this massive potential is not as simple as taking a walk in the park. Having a...
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Why Purchasing Email Lists is a Big Email Marketing Mistake

Sometimes in business, primarily professional services firms, when push comes to pull, people often try to cut through corners to get where they need faster with their email marketing. Usually this will seem like its working, but in the long run, you stand to lose. Do your due diligence on everything and follow your marketing...
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New Download: Checklist – Business Lead Generation for Beginners

As a professional business, lead generation is a solution that can save your organization from being that annoying, disruptive cold caller. This checklist will help you create an endless supply of offers that generate high quality leads that are unique to your business. If you’ve ever wondered, what is that magic sauce your business has been...
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The #1 Reason to Outsource online marketing

Every professional firm needs a solid internet marketing strategy. Internet marketing, however, being the distinct entity it is, can prove challenging. Especially when you have no expertise in the area. Online marketing today is a complex web of processes that require meticulous execution for a successful marketing strategy. Once you launch your marketing strategy and...
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The Nokia Story: Should your firm switch from traditional to online marketing?

Nokia was a giant, with complete domination and their story outlines how companies that fail to make the switch to the digital age are often left behind, the Marketing of your firm is no different.  Every professional services firm needs a marketing strategy that will take them into the digital age and how they’ll use...
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7 signs your RFP driven firm needs a modern marketing strategy

Professional services firms come in many forms. Each striving to survive and thrive. If your business is RFP driven, you need to assert your authority in the field by providing the best services to clients. After all, professional services firms rely on reputation.  The services industry is one that requires quick adaptability to change. What...
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