Marketing insights

What Apple teaches us about brand reputation when marketing consulting services

Who doesn’t know the famous Steve Jobs, Apple’s magician? Well, before he took over Apple in 1997, the company suffered low sales, poor consumer interest and fierce competition that drove away its customers. The Apple brand couldn’t stand for much hence it didn’t stand out, this is common challenge firms face when seeking marketing consulting...
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How executives approach a Major service purchase

Dealing in services is very different from having products. Professional services firms offer clients intangible goods. Product companies have been at the forefront for ages, but now the service industry is fast catching on to it. The first thing professional services firms need to realize is that they are about more than just that one...
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Professional Services Marketing: Building your content marketing plan

Content marketing plays a critical role in your Professional Services Marketing. It defines the direction that your organization should take. Therefore, you should have a template that captures the objectives that you would wish to achieve. Sadly, research from marketing profs shows that over 63% of businesses lack content marketing plans. In this digital era,...
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Using content analytics to optimize your b2b content marketing

The use of content analytics in optimizing b2b content marketing strategy isn’t a new concept. However, this practice is evolving with the emergence different software that can analyze your content and give detailed reports. Gone are the days when social media analytics and web analytics were sufficient for you to understand your business. More effort...
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Why you should consider a competitor analysis when marketing consulting services

The best performing companies have similar characteristics—they are more profitable, generate more leads, grow faster and of course stack up strongly against competition, and when marketing consulting services your firm should be no different. More often, the secret to success in any industry is hugely dependent on how you beat your competitors. As a matter...
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4 Hot Tips: How to generate leads online when marketing consulting services

You have the most amazing product or service, but you’re wondering, how to generate leads online when marketing consulting services. Your company may have the most amazing services and offer competitive prices, but none of these matters if you having challenges when marketing consulting services at your firm. The widely available tools, tips and digital marketing...
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