By

edwin
Content marketing has long been known as the technique for promoting products. But tides have shifted, and now it is also the magic portion served for professional services marketing. For the lawyers, accountants, consultants, and architects, their tools of marketing have been traditional customer referrals-‘word of mouth’ so to speak…until recently. It is no secret...
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Building a professional services firm requires a solid people base. Your people are your assets, without which, you have no business. To get your brand recognized by prospects, you need to draw an elaborate map to your firm using bait. In other words, get the people to come to you through using inbound marketing. Before...
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Online marketing is like a special sauce that professional service firms depend on. The industry is increasingly shifting towards digital marketing and those left behind are losing. Today, the battle arena has shifted to online where clients watch, support and even vote on who’s the best firm in various fields. Online marketing has rapidly grown...
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Our CEO Edwin Mbugua was recently interviewed by Hein Kaiser from the  Marketing & Media show on a local radio station MIX fm 93.8, They spoke about the intricate details of Inbound marketing. Original post on Bizcommunity  Some of the topics that they spoke about What is Inbound marketing? Objectives of an Inbound Campaign. The Inbound...
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2020 is almost in full swing —and by now you’re probably wondering what impact your website has when  marketing consulting services  and the perceived quality and credibility of your brand this year. Congratulations! You have a website. Now what? Certainly, a solid web presence provides massive opportunities to help businesses compete effectively in today’s modern age....
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  Below we are going to present 50 of the most effective and practical inbound marketing tips that have been implemented by world renowned travel and airline companies and are supposed to be the secret behind their growing their business and overall success. In the mean time if you would like to find out why...
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​What is web hosting ? Web hosting starts with a website, A website is like car, we develop all the functions and design how it looks to our client’s satisfaction. When your car is completed in this instance : “your website” , we need somewhere to park it. That parking space is called Web hosting....
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Some stats Over 44% of mobile device users have indicated having difficulties viewing a static website. A static website is a non traditional website that isn’t responsive. Often times without a CMS (content management system), and over 40% of mobile users polled said that navigation was difficult on smaller mobile devices. Mobile website: A mobile...
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Starting in May 2016 Google has just announced on their blog that mobile or responsive websites will now rank even higher than before.  This is a follow up to their first mobile friendly SEO (search engine optimization) update they did back in April in 2015. Whenever Google makes major changes to its  SEO Algorithm you...
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In August 2015 Facebook reached 1Billion daily users, keep in mind the planet has about 6-7 Billion people. What makes Facebook a great advertising platform is the vast amount of data collected by the social network. social network is Facebook’s secret weapon! The level of targeting that can be achieved is actually astonishing. When implementing Facebook...
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