By

edwin
Who doesn’t know the famous Steve Jobs, Apple’s magician? Well, before he took over Apple in 1997, the company suffered low sales, poor consumer interest and fierce competition that drove away its customers. The Apple brand couldn’t stand for much hence it didn’t stand out, this is common challenge firms face when seeking marketing consulting...
Read More
Dealing in services is very different from having products. Professional services firms offer clients intangible goods. Product companies have been at the forefront for ages, but now the service industry is fast catching on to it. The first thing professional services firms need to realize is that they are about more than just that one...
Read More
Content marketing plays a critical role in your Professional Services Marketing. It defines the direction that your organization should take. Therefore, you should have a template that captures the objectives that you would wish to achieve. Sadly, research from marketing profs shows that over 63% of businesses lack content marketing plans. In this digital era,...
Read More
The use of content analytics in optimizing b2b content marketing strategy isn’t a new concept. However, this practice is evolving with the emergence different software that can analyze your content and give detailed reports. Gone are the days when social media analytics and web analytics were sufficient for you to understand your business. More effort...
Read More
The best performing companies have similar characteristics—they are more profitable, generate more leads, grow faster and of course stack up strongly against competition, and when marketing consulting services your firm should be no different. More often, the secret to success in any industry is hugely dependent on how you beat your competitors. As a matter...
Read More
You have the most amazing product or service, but you’re wondering, how to generate leads online when marketing consulting services. Your company may have the most amazing services and offer competitive prices, but none of these matters if you having challenges when marketing consulting services at your firm. The widely available tools, tips and digital marketing...
Read More
Did you know that by the year 2020, Revenues of legal services in South Africa are projected to reach approximately 3.52 billion U.S. dollars (R52 Billion ZAR).? This illustrates that there’s an ever growing demand for consulting firms.  Tapping into this massive potential is not as simple as taking a walk in the park. Having a...
Read More
Sometimes in business, primarily professional services firms, when push comes to pull, people often try to cut through corners to get where they need faster with their email marketing. Usually this will seem like its working, but in the long run, you stand to lose. Do your due diligence on everything and follow your marketing...
Read More
As a professional business, lead generation is a solution that can save your organization from being that annoying, disruptive cold caller. This checklist will help you create an endless supply of offers that generate high quality leads that are unique to your business. If you’ve ever wondered, what is that magic sauce your business has been...
Read More
Every professional firm needs a solid internet marketing strategy. Internet marketing, however, being the distinct entity it is, can prove challenging. Especially when you have no expertise in the area. Online marketing today is a complex web of processes that require meticulous execution for a successful marketing strategy. Once you launch your marketing strategy and...
Read More
1 2 3 4
This is default text for notification bar