Back in 2012 we started off as a web development agency (E&A webdesign lab), with great success in developing websites, iPhone apps and customized software. The general trend was we’d create a website or app, then run a PPC campaign but we weren’t seeing adequate results or being able to report the results properly, we saw there were to many missing pieces in the marketing process. 

Then we found HubSpot, read their inbound marketing philosophy and realised it was the missing piece our clients had been waiting for all these years. We decided to implement Inbound marketing ourselves and we learned three things: the first thing we learned was the work that goes into implementing inbound was allot more than we anticipated, second was that inbound marketing really works, third was; we should have started with a strategy before implementing inbound marketing. 

Inbound marketing works because it recognises the way we as individuals buy things have changed. Since E&A digital republic’s early days, inbound has matured as a concept and we’ve focused our services to make the most of this methodology. HubSpot technology has evolved too because buyer behaviour has moved on again, and businesses are running to keep up. While we might be improving how we implement inbound marketing, its fundamental principles remain the same.