Month

June 2019
If you’re in the professional services industry, you’ve figured by now that your reputation means everything to your business. You’ve also pieced together that content is king for your line of work. After that, you got to explore optimizing your content for discovery and conversions as well as promoting content. Well, with all that, you’re...
Read More
The digital marketing era has changed the world, and everyone is busy adjusting their sails. Today, at least eight professional services firms out of ten use content marketing to grow their business. Can you even imagine what that means? I can tell you. What this means for your professional services firm is that you are...
Read More
Do you know that 80% of clients who need professional services search for providers online? Wow, you may have just booked an appointment with a dentist, lawyer or any consultant. That makes you part of the 80% clients. Let me hit the nail on its head now as I invite you to take a walk...
Read More
Nowadays, professional services such as law, accounting, engineering, and others also require marketing. However, the approach may not be the same as other content marketing services since here you sell relationships and not products. Therefore, communication and engagement skills play a critical role in such a scenario. Before beginning the process of creating content for...
Read More
Content marketing has long been known as the technique for promoting products. But tides have shifted, and now it is also the magic portion served for professional services marketing. For the lawyers, accountants, consultants, and architects, their tools of marketing have been traditional customer referrals-‘word of mouth’ so to speak…until recently. It is no secret...
Read More
Building a professional services firm requires a solid people base. Your people are your assets, without which, you have no business. To get your brand recognized by prospects, you need to draw an elaborate map to your firm using bait. In other words, get the people to come to you through using inbound marketing. Before...
Read More